Visual Identity · Gulf Coast Leisure
Speak My Peace: Poetry, Jazz, R&B
Speak my Peace is a poetry, jazz, and R&B event by Gulf Coast Leisure. The project focused on refreshing the brand's visual language to reflect its emphasis on community, authenticity, and self-expression.
The Challenge
How could i refresh Speak My Peace's existing identity to better communicate it's personality while balancing expressive visuals with clear recognizable branding?
Research
Brand discovery identifies community, expression, authenticity, honesty, and integrity as guiding values. The client wanted an intimate, speakeasy inspired atmosphere for poetry, jazz, and R&B. My visual research explored expressive photography, handwritten lettering, and modern typography to balance that atmosphere with a bold, recognizable identity.
old logo
Mood Board
Development
I explored letterforms, compositions, and expressive symbols through sketches. The final identity paired a structured wordmark with handwritten lettering and collage-like motifs referencing poetry, jazz, and R&B.
Original Sketch
Logo Exploration
Finished Logo
Resolution
Reflection
This project reinforced the importance of balancing expression and clarity- giving the identity personality through collage and typography while keeping event information clear.